Crisela has over 9 years experience in the communications/marketing industry and is currently with ABS-CBN Interactive as the Head of Customer Marketing. In the past, she worked in Ogilvy & Mather as an advertising suit, developing 360 Degree communication campaigns for various multinational and local Clients. She was later hired by Mindshare Interaction as Director for Digital Practice to launch and set-up their digital services. She has won several awards for both traditional advertising campaigns and digital media including her work on Gillette Vector, which won a Bronze in the Asian Marketing Effectiveness Awards and a Purple head Award given by Mindshare Asia Pacific for her work on Fish & Co's digital drive-to-store campaign. She is currently taking up her Masters in Digital Marketing at Instituto de Empresa, Madrid, Spain.

At the confluence of marketing, communications and business development, Paul Papadimitriou delivers intelligence on online media, its impact on how brands & individuals communicate and the ongoing redefinition of social norms through new technologies.

Using his multi-ethnic background & his expertise on Japan, he strives to bring a culturally sensitive analysis to digital influence.

Paul speaks to businesses, audiences and individuals alike, helping them seizing the opportunities of the new media engagement & building digital strategies, bringing his more than ten years of experience as a lobbyist and business consultant.

Aside from contributing for Mobile in Japan, a community he founded, Asiajin and his own blog, Paul helps organizing conferences around the world, from the monthly bilingual Tokyo 2.0 to the bi-annual [Re]Think series of events.

He holds a Master's degree in International Affairs from the Graduate Institute of International Studies in Geneva & speaks several languages.

Paul is a Swiss, a Greek & a Finn. He lived in Tokyo, Manila, Limassol & Geneva.

George is one of the founders of ihub Media, Asia's leading internet marketing specialist established in 2002. With a team of committed and experienced digital marketing professionals, ihub Media has strong presence across 7 key cities in Asia; namely Singapore, Kuala Lumpur, Jakarta, Bangkok, Taipei, Hong Kong and Shanghai. In 2008, ihub Media was appointed as the Official Sales Partner of Facebook for Southeast Asia, South Korea, Japan and Taiwan; and tasked to market Facebook's premium advertising opportunities to agencies and their represented clients.

Graduated with a degree in Finance and Marketing from the University of Oregon, George is responsible for the overall corporate strategy, operations and expansion of the organization. A problem-solver who believes in thinking on his feet, George's inclination towards mathematics and analytics drives his personal motto in life: "Impossible is Nothing".

Frédéric has a rich and varied career in many domains. Apart from having occupied posts of high responsibility in several international groups, Frédéric has also created, developed and sold several companies.

He began his professional life in Warner Music France. Beginning as Project Chief on a part time basis, he took over the management of marketing. Two years later, he was recruited by the European group Canal+, to take in hand the musical subsidiary of the group, La Bande Son.

In 1997, Frédéric launched his first business by creating Attitude Studio. Supported by several investment banks and a series of private investors, Attitude swiftly became one of the preferred 3D animation studios on the world market mainly due to its proprietary technologies.

The company registered several patents, produced various animated series that were purchased and distributed throughout the world, and opened offices in Luxembourg and the United States. Attitude also produced «Renaissance», a feature length animation that was distributed by Miramax worldwide and was pre-selected in the Oscars. After leaving his operational activities at Attitude in 2000, Frédéric sold his shares to the other shareholders at the end of 2002.

In 2000, Frédéric created Rouge, the first French agency for digital branding and strategic planning. The objective was simple but innovative at that time: proposing the development of strategic global approaches to companies integrating offline aspects with those of digital and mobile telephones.

At the heart of Rouge, Frédéric managed several trademark strategies with his partners including the European launch of the games consoleMicrosoft X-Box, MSN Messenger France, Amazon France, Samsung Mobile France and the entirety of the digital communications actions destined for targeting Teen for the operator Orange, also the online strategies for Powerade, Wonderbra, NRJ Mobile...

Frédéric equally had the opportunity of working with the internal online development strategy teams of the first European player in online dating, Meetic.com

Frédéric married his wife (of Filipino origin) in 2006. He sold his shares in Rouge and expatriated to the Philippines in 2007 where as Vice President in charge of strategic planning and creation he integrated the newly formed group NetBooster Asia. During 2009, he became Director and one of the three main leaders.

Kerry Brown is an expert in online audience measurement and global research. She currently heads the Singapore online business for research giant The Nielsen Company.

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. In Asia, Nielsen's online business provides market leading and best-in-class online audience measurement insight and analysis to some of the region's largest companies.

In her role as Commercial Director of Nielsen's online business in Singapore, Kerry is responsible for providing custom research to help clients understand the digital consumer and prove the effectiveness of their offering. Prior to joining Nielsen, Kerry held a range of senior level positions across a broad industry base including research agencies, media agencies and media owners.

Kerry started her career as a Media Planner with the Omnicom Network, before spending five years with Channel 4 Corporation in a variety of research roles including Research Group Head. Prior to joining Nielsen, she held a Director-level role within the media division of research agency TNS in the UK.

Kerry holds a Bachelor of Science (Hons) degree from the University of Birmingham.

Janette Toral is the author of Blogging from Home, DigitalFilipino.com E-Commerce Workshop E-Book co-author/editor of the Philippine Internet Review: 10 Years of Internet History (1994 - 2004), and DigitalFilipino: An E-Commerce Guide for the eFilipino.

She has published 14 research reports tackling Internet, e-commerce, online banking, IT manpower, outsourcing, mobile phone usage, IT adoption developments in the country.

She renders consulting work in the area of Internet marketing by designing and managing advertisement placements in blogs, social networks, social media, websites, and 3rd party advertising placement engines.

She owns two professional online communities, where knowledge sharing and business matching are usually conducted, the DigitalFilipino.com Club and Philippine Software Process Improvement Network.

She regularly conducts training on e-learning, e-mail marketing, Internet advertising, blogging, online payment, website marketing, e-commerce project planning, software process improvement, requirements management, and software project management. Janette Toral is a certified SCRUM Master.

She co-produced and hosted the DigitalFilipino.com Podcast back in 2006. It was considered the first podcast in the Philippines that had commercial sponsors supporting it.

She rendered consulting work from May 2005 to June 2007, functioning as executive director, to the Congressional Oversight Committee for the E-Commerce that resulted to the release of Data Privacy Guidelines (DTI DAO 8), SME-FIT (S.B. Corp.), Consumer Protection on Electronic Banking (BSP Circular 542), Procurement Eligibility Amendment (GPBB 07-2006), E-Payment and Collection System in Government (DTI-DOF Joint DAO #2), NTC Data Log Retention Circular, and NTC Consumer Protection Guidelines. Janette is a recipient of the DTI/CITEM E-Services Philippines E-Champion Award 2008 for Policy Development following Senators Magsaysay and Roxas.

She is a columnist to Sun.Star Cebu since 2003.

She is the ambassador of the Philippine School Cyberfair Competition.

She is the founder of the Philippine Internet Commerce Society,where she served as president for 5 years (1997-2002), and lobbied for the passage of the Y2K Law and E-Commerce Law (Republic Act 8792).

Abe is a professional blogger and has been running YugaTech full-time since 2005. Abe also runs several internet start-ups including a web hosting company and a blog advertising network.

He also works as a New Media Consultant to several local start-ups, media & advertising agencies as well as international organizations. He has done dozens of seminars and workshops on blogging, podcasting and internet marketing in various countries such as Indonesia, Malaysia, Taiwan, Pakistan and Germany.

Abe co-founded the Philippine Blog Awards in 2007 and, in 2008, became a co-organizer of the annual Search Engine Marketing Conference in the Philippines.

He also contributes to a couple of local and international publications.

Before becoming a fulltime internet entrepreneur, Abe used to work for HeadStrong Philippines and Microsoft Business Solutions.

Abe is a graduate of the Ateneo de Manila University with a bachelor's degree in Chemistry and Computer Engineering.

Jayvee Fernandez has been doing the rounds in both mainstream and online media for the past five years. In 2007, he launched BlogBank, a blog advertising community that has since generated 1.6 million pesos in income for bloggers around the Philippines.

As a media man, he currently is the technology and online editor for UNO Magazine and editorial consultant for the Philippines Free Press.

In the academe, Jayvee holds an adjunct faculty position at the Asian Institute of Management where he teaches marketing strategy.

Today, he devotes most of his time filming underwater videos of his trips around Philippine dive sites to help push the local scuba diving industry and educate Filipinos about conservation and biodiversity.

Jayvee is a graduate of the University of Asia and the Pacific where he holds a MA in Development Education.

As the head of social content strategy, Joey is in charge of shaping the social media strategy for Yahoo! in Southeast Asia by making Yahoo! content available to users wherever they may be online. Prior to joining Yahoo!, Joey was head of the Multimedia Department of Level Up! Inc., The Philippines' leading online game publisher and the online gaming arm of the PLDT Group of Companies.

Joey has had extensive experience as a journalist, having spent more than 14 years covering the technology industry. He was one of the pioneers responsible for setting up the Philippine Daily Inquirer's online news site INQ7.net, now known as INQUIRER.net, in 2000. As the Multimedia Editor for INQUIRER.net, Joey was in charge of strategy creation for the Editorial department's multimedia division, including training the first multimedia reporters in the Philippines. He was also responsible for creating INQUIRER.net 's blog network, overseeing the site's podcasts, and launching its online video service.

He was also a former technology blogger for regional media house CNET Asia, as well as a multimedia critic for US-based website PopMatters.com. Joey is the author of the Philippine Internet Commerce Society's e-commerce handbook E-Business Made Easy. In 2004, he won third prize in the Essay (English) category of the Don Carlos Palanca Memorial Awards for Literature for Surviving the Zeroes, which talked about parenting in the digital age.

Carlos Palma was just appointed as Nuffnang Philippines Country Manager. Only 24, he is a genuine member of the digital revolution. In addition to being a digital marketer, he has a top food photography blog, foodiemanila.com. Carlos wants to teach and change the way the industry perceives bloggers. He has been with Nuffnang since 2009 and has done short stints in Nuffnang Malaysia and Singapore. Carlos holds a Bachelor of Arts degree major in Philosophy from Ateneo de Manila University.

Brad Geiser is a leading social marketer in the Philippines, at the helm of GeiserMaclang Marketing Communications, Inc. As a company, GeiserMaclang is known for their social marketing and PR strategies applied across different industries--from young niche brands to wellloved market leaders. It is the first Filipino member Word-of-Mouth Marketing Association in Chicago and is recognized by various award-giving bodies, both locally and globally. Most notably, GeiserMaclang is known for developing the award-winning Toblerone campaign, which won the Global Best Practice in Marketing from Kraft Foods Worldwide--a first win Asia Pacific and a first for a PR-led marketing program; GeiserMaclang is also the only PR Agency to be recognized in the Tambuli IMCEA Awards, against a number of established advertising agencies. Recently, GeiserMaclang also played a critical role in developing the viral social media component of the Lola Techie campaign for BayanDSL which won a slew of awards including the Gold Award in Shanghai, China for the Most Effective Use of Interactive Marketing in the Asia Pacific Advertising & Marketing Effectiveness Awards.

He began his career in broadcast media as an FM radio DJ and TV news producer. He then moved into advertising and public relations, spending time with agencies AMA DDB, Publicis AMA and DDB Philippines. He later jumped back into media, as an independent block-timer producing radio and TV shows. He again left media and got his feet wet in the world of Internet and Mobile via a stint with a payment solutions company.

He is currently back in media, where he works with Trackworks and his own company, Narra, to develop and sell marketing opportunities in media that are based on the the fast-growing and often interwoven segments of out-of-home, place-based, digital and mobile.

Bing is also currently involved with newly-launched mobile content company Hand Interactive. When he grows up, he wants to have his own record label and a bar where he can sing and drink himself silly.

Christian has extensive training and experience in marketing and brand management. He heads PLDT SME's Business Group and supervised the following brands --- PLDT myDSL Biz (Free PC Promo), PLDT Watcher, PLDT Negosyo Boost, SUKI (The First Business Networking Site for SMEs), PLDT InstaSite, PLDT WeRoam, and PLDT Shops.wor.

He is currently taking-up his Master in Business Administration (Manager Program) in the University of the Philippines. He holds a degree in BA Organizational Communication from the University of the Philippines, Magna Cum Laude.

Sheree is the CEO and Fashion Designer of a garments company doing export and domestic trade under the labels of --- Twenty Two BC, Ensembles, Freeway, and Solo. She spearheaded the virtual efforts of the different brands using active website management, social networks, email and sms campaign. Sheree is responsible for leading the company in achieving the prestigious 'Vendor Award' from Charming Shoppes, Inc., the 3rd largest retailer in the USA, for good quality, on-time delivery, creative design submission, and efficient coordination; 'Outstanding Manufacturer of Garments' in the Annual National Consumers Excellence Awards; Freeway Gold Award in the Philippines Fashion Awards; and Freeway Award in the 19th National Consumers Quality Awards; Top Innovative Lady Apparel given by the national Consumer Affairs Foundation. She is a former Director and Treasurer of the Garments Buisness Association of the Philippines. She graduated from University of Southern California with a Bachelor of Science in Business Administration degree, Magna Cum Laude, and in Fashion Institute of Design and Merchandising, Los Angeles, USA.